Krasnoj Prospekt is an one-off magazine release, turning its attention to Russia, focussing in particular on the cities of Moscow and St. Petersburg and is based on a visit of students of the University of Applied Sciences - FH JOANNEUM Graz.
It deals with impressions and experiences made during this journey. The insight given into personal experiences is as important as objective coverage. The main focus are themes like society, arts and culture.
Krasnoj Prospekt provides the readers change or even renewal of existing perspectives. The magazine extends the pictures the readers have in their minds. A new illustration of the situation given shall be achieved.
In addition to the classical magazine, Krasnoj Prospekt offers audiovisual support. Due to an enclosed CD, the readers are given the chance to immerse themselves into Russian everyday life. Besides playback of the atmosphere in Russian cities, the CD also includes Russian music.
ALIAS
The Russian word ”Prospekt“ means ”big street“. The readers should reach that street and wander along the paths we already moved on.
The Russian word ”krasnoj“ has got multiple meanings. Not only the color ”red“ is described with this word but also everything beautiful and holy.
Their combination is the perfect label for a documentation of an impressive journey
Accomplices
... are actively interested in visual communication
... are open minded for sophisticated creations in the field of culture,
arts and design
... attach great importance to broadening their horizon towards the East
... are prepared to expand into unknown territory and to color the
white areas on their personal map
... like to deal with oppositional themes and views
... are thrilled by advanced editing of information, whether
text or illustration